“Reality is merely an illusion.

Albeit a very persistent one.”

Albert Einstein

TURNING THE VR

GOGGLES INWARDS

Using psychology to enhance VR to explore psychology. We believe that the current state-of-the-art consumer
VR is just the tip of the iceberg. Employing 100+ years of basic psychological research and the latest tech, we aim to take VR to new
depths, conduct novel experiments never before possible and develop products with real effects.

PRESENCE

What is reality and how can we tweak it?

NEUROHAPTICS

Real fire burns, virtual doesn't. Unless...

PUSHING VR FORWARD

With great computing power comes great responsibility

HOW TO DEFINE VIRTUAL REALITY?

We see it as a combination of perceptual and psychological aspects that together contribute

to a convincing illusion of reality.

 

In perfect VR our mind would completely believe the reality evoked by the simulation.

PARTNERS AND TECHNOLOGIES WE WORK WITH

Start typing and press Enter to search